Inside O CACTUU – Our Retailer Community: Azul Concept Store
Azul was one of our first retailers, and our connection led us to visit their store in Marseille. That visit marked the beginning of a strong collaboration, which over time evolved into something even more special. As our partnership grew, we started creating exclusive designs for Azul, inspired by their unique aesthetic and vision. More than just a retailer, Azul is a true part of the O CACTUU community.
-
Can you tell us the story behind starting your business?
AZUL started 6 years ago in Marseille in France. And the adventure continues today with the boutiques in Aix-en-Provence and Lisbon. It is a concept-store dedicated to the Mediterranean. We found original and qualitative products made by craftsmen and designers with a unique know-how. Why AZUL? Azul means « blue » in Spanish and Portuguese. A word that reflects the bluecolor of the Mediterranean. In Berber language, Azul means « Good morning ». It alludes to the well-known Mediterranean generosity and conviviality.



-
Who or what inspires you in your business? How do you incorporate that inspiration into your work?
AZUL, it is about decoration, ceramics, accessories, lights, rugs, books, and food delicacies...and so much more!
It is a demanding selection to develop a long lasting and trustworthy partnership with Mediterranean craftsmen and designers. We have travelled kilometers and surfed hours on the web to find these gems! Treasures with a unique know-how from France, Portugal, Turkey, Greece, Spain, Italy, Tunisia...a true journey in the Mediterranean.
-
Can you describe your first impression of O CACTUU products when you first received them?
When we received our first order of ceramics from O CACTUU we were blown away by the quality of execution. They all looked perfect. We could have thought it was made with mold but no, it wasn’t! The ceramics were handmade by very gifted craftsmen.
And O CACTUU, it is about color. We love the mat colors! Working with Filipe on our own collections, we could develop such a great palette of colors that suited the Mediterranean style of AZUL. -
Is there any advice or message you would like to share with other aspiring entrepreneurs or costumers?
We are grateful for the partnership that we have developed with Filipe and the O CACTUU team. We love creating beautiful ceramics and new collections with them. And can’t wait for more to come!



Website: www.azul-azul.com
Instagram: @azulconceptstore